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Mitsubishi Motors and USASA Announce Partnership

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FOR IMMEDIATE RELEASE:             (Formatted press release attached)

South Lake Tahoe, Calif. – March 24, 2009 – United States of America Snowboard Association “USASA” and Mitsubishi Motors North America agreed to a partnership that recognizes Mitsubishi as the “Official Vehicle” for the 2009 USASA Nationals and 2009/2010 regional series. The Nationals will be held at Copper Mountain, Colorado, April 6 - 10, and is expected to attract more than 1,600 competitors and 10,000 spectators.

The USASA regional season begins November 2009 and consists of 500 events at over 100 resorts in 33 regions throughout the United States. The efforts of the USASA and its regions have enabled men and women, and boys and girls, of all ages to participate in its organized events.

  As part of the agreement, Mitsubishi will showcase its all-new 2010 Lancer Sportback Ralliart, which features Mitsubishi’s advanced All Wheel Control system, at this year’s Nationals. In addition, Mitsubishi is donating the versatile new vehicle that will be used as the grand prize in the nationwide raffle. USASA regions, members, families and friends will participate in a summer long grassroots fundraiser in which the winner of the raffle will drive away in the new car.

sportbackralliart1.jpg“Snowboarding has been the fastest growing winter sport for several years and its popularity has spread worldwide. And since Mitsubishi is a brand that appeals to the active young lifestyle audience, the USASA program is a natural fit for not only the company, but for the vehicle and its superb all-weather performance handling,” explained John Koenig, Mitsubishi Motors North America’s executive vice president. “We’re pleased to support such a fine group of talented athletes and to help them further explore their personal goals and dreams.”

"We are very excited to partner with Mitsubishi.  Having the opportunity to raffle    a car as cool as the 2010 Lancer Sportback Ralliart is awesome, it fits our demographic perfectly. I can’t wait to drive one!”

Jason Toutolmin-Executive Director, USASA


“During these challenging economic times, this is a perfect example of how two brands can collaborate together and create a platform that will ultimately result in the greater good of amateur snowboarding.“

Robert Graff-CEO, Graffy,Inc. - graffyinc.com

About Mitsubishi Motors

The new-for-2010 Mitsubishi Lancer Sportback joins the multiple award-winning* Lancer family bringing additional versatility and performance to the model line.  The Lancer Sportback Ralliart adapts the powertrain and all-wheel technology from the rally-bred Lancer Evolution series. The result is a unique model with enhanced utility that is optimized for exhilarating yet balanced overall road performance, and offers excellent traction and handling in various conditions.  On sale in the fall, the 2010 Sportback Ralliart gets the same version of the Lancer Ralliart 4B11 T/C turbocharged/intercooled 2.0-liter DOHC MIVEC engine that is derived from the Lancer Evolution, and is teamed with the Twin Clutch-Sportronic® Shift Transmission (TC-SST) from the Lancer Evolution MR model.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States.  MMNA sells coupes, convertibles, sedans, sport utility vehicles, and light trucks through a network of approximately 450 dealers.  For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com

About USASA

United States of America Snowboard Association is dedicated to supporting recreational and competitive snowboarding within 33 regional series throughout the United States of America. Since 1988, USASA has fostered the competitive spirit of snowboard athletes and developed a solid grassroots organization that allows boys and girls of all ages and abilities to participate in over 500 organized snowboard events that qualify for national and international competition. See the complete event schedule and more at www.usasa.org .


pdf usasa_and_mitsubishi.pdf  

 

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