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USASA and Monster Energy Agree to Official Beverage Category

 

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FOR IMMEDIATE RELEASE:             (Formatted press release attached)

South Lake Tahoe, Calif. – March 9, 2009 – United States America Snowboard Association and Monster Energy announced today that the two brands have reached a multi-year deal.

The 2009 USASA Nationals will be held at Copper Mountain, CO on April 6th-10th.The attendance expected to be over 1600 competitors and 10,000 spectators. In addition, the USASA Regional's season begins in November 2009 at 33 regions , and over 100 resorts and 500 events throughout the US.

"Monster Energy is very excited and proud to be a sponsor of the USASA. Our major initiative is to be involved with snowboarding on a developmental and grassroots level. We would like to be infused in snowboarding and give back to the sport. What better way to do so than to partner up with an organization that promotes amateur snowboarders as well as the sport of snowboarding. The USASA is a perfect alliance that will help us achieve our goals."

John Lee-Director of Sports Marketing, Monster Energy

"We are stoked to be working with Monster Energy at both the Regional and National level. Monster understands that the grassroots of snowboarding is key to developing the future pros of our sport. Most of the US pros have come through the USASA and they all credit the organization for being their pathway to becoming professionals. With the help of Monster Energy we can continue to provide that path for future generations of competitive snowboarders!"

Jason Toutolmin-Executive Director, USASA

"This relationship will prove to be a win win for USASA and Monster Energy. Both brands have the same common connection and together they will help raise the awareness of snowboarding and the success of the sports athletes on and off the snow!"

Robert Graff-CEO, Graffy,Inc.


About Monster Energy

Monster Energy supports the sport. Be it snowboarding, SX, rally, insane distance jumping, MX, MotoGP, road racing, supermoto, off-road, FMX, skate, MTB, wake, surf, BMX – name it – the athletes are rockin' Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster's fruit juice hybrid dubbed "M-80," the party-friendly MIXXD, the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend, along with the new Monster Energy "Hitman" energy shot. Danny Kass digs 'em – so will you. On the 'Net at www.monsterarmy.com and www.monsterenergy.com .


About USASA

United States of America Snowboard Association is dedicated to supporting recreational and competitive snowboarding within 33 regional series throughout the United States of America. Since 1988, USASA has fostered the competitive spirit of snowboard athletes and developed a solid grassroots organization that allows boys and girls of all ages and abilities to participate in over 500 organized snowboard events that qualify for national and international competition. See the complete event schedule and more at www.usasa.org.

pdf Monster_and_USASA.pdf

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